Making technology invisible, a seamless part of our lives, is the job of today"s designers. In an aircraft seat, a microwave, a mobile phone or a piece of clothing, we can transport complex technology to be of service wherever we need it. A well-designed product is usually the result of hundreds of carefully formed decisions regarding its functionality, our needs and lifestyles, as well as our emotional response to colour, texture and form. The stories behind today"s top design icons are explored here through 50 smart designs. The text is beautifully illustrated with the products at their various stages of evolution using sketches from the designers themselves.