Traditional shaped flashers with the patented EChip bait technology embedded in the tail * Embedded EChip bait technology duplicates the electrical nerve discharge of live bait, which triggers strikes by nearby predators * Constructed from a special form of ABS (football helmet material) plastic for superior color brilliance and more strength and shape conformity than any other flasher on the market * Equipped at both ends with the highest quality 200 lb. test ball bearing swivels on the market * Currently over 20 finishes of HotChip 11 flashers (11 inches long)