Startup CEO: A Field Guide to Scaling Up Your Business, Website

Price 19.91 - 29.95 USD

EAN/UPC/ISBN Code 9781118548363

Brand Wiley

A definitive book for any CEO—first time or otherwise—of a high-growth companyWhile big company CEOs are usually groomed for the job for years, startup CEOs aren"t—and they"re often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce—because "you"re only a first time CEO once."Now, more than a decade later, he"s written Startup CEO. As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg"s experience as a startup CEO and covers a number of issues he"s faced over the dozen years he"s been a CEO.Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholdersDiscusses how to build a company"s human capital by recruiting, hiring, and retaining the very best talentExamines how a CEO must align available resources with the company"s strategy in order to ensure successAddresses what it takes to master the "How" of being a CEO—from leading an executive team to managing in any type of marketEngaging and informative, this book is essential reading for any, and every, CEO.