By 2007, 77% of internet users over the age of 13 about 131.3 million people will shop online. In these tutorials, instructor Lawrence Cramer helps give business owners the tools to harness this market effectively. Using an in-depth case study and other varied examples, Lawrence demonstrates how to seamlessly create and incorporate a shopping cart and back end to support online customers. Building an Online Shopping Cart covers everything from the general concepts of e-commerce to the nitty-gritty of setting up and customizing credit card and order processing features. The training also covers security, customer privacy, building a store, and developing and integrating customer service and policies.Topics Include:Exploring the basics of e-commerceAcquiring and installing an SSL CertificateChoosing between a payment gateway and a processorComparing static and dynamic sitesChoosing a databaseSecuring data and the websiteBuilding a custom shopping cart vs. buying an off-the-shelf cartTesting and troubleshooting the storeSetting up customer service featuresDuration: 4 hoursOn 1 CD-ROM