You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition--with its engaging presentation of concepts--will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel"s MARKETING, Eleventh Edition, will have you saying, "Now that"s marketing."