Traditional shaped flashers with the patented EChip bait technology embedded in the tail * Embedded EChip bait technology duplicates the electrical nerve discharge of live bait, which triggers strikes by nearby predators * A diagonal fin gives the trolled bait the perfect rolling "wounded fish" action * Equipped at both ends with the highest quality 200 lb. test ball bearing swivels on the market * Currently over 20 finishes of HotChip 8 flashers (8 Inch long)