Comprehensive: MEDIA PROGRAMMING continues to focus on how programs are selected (or not selected), arranged in schedules or menus of various kinds, evaluated by the industry, and promoted to audiences and advertisers. The text also considers the limits on options arising from technology, financing, regulations, policies, and marketing needs. * Current: Reflecting a changing industry, one of the text"s central themes is that the way content is paid for determines much of its structure and availability. Another theme is how the mass orientation and rigid content of traditional broadcasting has reacted to pressure from the emerging online and mobile media. * Complete: The new edition also illustrates that once-clear distinctions between networks, syndicators, and cable companies are dissolving and that media conglomerates are now co-opting and commercializing online and mobile program content. Still, patterns of daily work and living influence the availability of most media entertainment content and realities of economics overshadow all aspects of media programming. * Proven Authors: Noted authorities in the programming industry, Susan Tyler Eastman and Douglas A. Ferguson are widely respected for their work inside the classroom and throughout the field.