The "Third Way" has been hailed by European social democrats as the ideology of the "radical centre". Steering a route between state collectivism on the one hand, and market-led neo-liberalism on the other, it promises a new form of governance based on principle not dogma. But third way thinking is not a new phenomenon, and nor is it exclusively of the left. Similar ideas were developed throughout the twentieth century and across the political spectrum, from fascism to ecologism. This book introduces the history of third way ideology, surveys its various contrasting forms and locates it within the context of a recurrent crisis of modern European ideologies.The authors apply a theoretical approach that draws upon contemporary theories of discourse. Understood discursively, third way ideas seek to displace received ideological dichotomies and fashion a sense of common moral purpose and identity at times of accumulated social dislocation. Rather than focus narrowly on issues of public policy, Bastow an