With a unique perspective sure to fascinate, inspire and amuse, 28 year NFL veteran Jim Tunney draws on his experience to show readers how to develop accountability within their own organisations and build teams that work effectively. Recognised as a writer and speaker who can educate, motivate and entertain, Jim Tunney describes the enormous sense of accomplishment that comes from doing his best, and this book is filled with fascinating examples of how to live a life filled with pride, honour and achievement.