Don"t trust your precious memories to just any storage media. The innovative materials found in Archival Gold media make them one of the most reliable storage mediums available. DVD-R"s and CD-R"s are known to deteriorate quickly due to Earth"s common elements: ultraviolet light, heat, and humidity. Using N.I.S.T."s (National Institute of Standards and Technology) accelerated aging process to test the longevity of DVD-R and CD-R media, Archival Gold media have been shown to safely store your images for more than 300 years for CD-R and 100 years for DVD-R.