An indispensable day-to-day desktop accessory. The TASCHEN Tear-off Calendar All-American Ads 60s- on your desk 365 days a year. Sumptuous color images, a big and bold dateline and all national holidays make this Calendar an indispensable day-to-day desktop accessory. Comes complete with stand in a presentation box. 60s Americana Galore! Ads from the space age! Who would ever have imagined that ads could say so much about our recent past? With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. Stars like Sean Connery or Woody Allen endorsed everything from bourbon to handmade suits. The decade"s ads touted perceived progress (such as tang and instant omelets- "just add water") while striving to reinforce good old American values. This colorful collection of print ads explores the wide, wonderful world of 60s Americana.