Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach (Cabi)

Price 49.50 - 58.02 USD

EAN/UPC/ISBN Code 9780851997292

Brand Cab Intl

*Highlights the importance of crisis management and provides a guide for tourism operators and offices *Analyses the strengths and weaknesses of the approaches of tourism managers *Covers crises caused by: terrorism, natural disaster, disease, crime and war The aftermath of the attack on the World Trade Center on September 11, 2001, in New York, highlighted the vulnerability of the tourist trade to unforeseen events. The book, written by an experienced tourism marketer and trainer, provides detailed case studies of different crises and analyzes the approaches taken by tourism managers in the USA, Egypt, Israel, Sri Lanka, Turkey, Fiji, South Africa, Australia and the UK.