This comprehensive, uncomplicated reference book covers all the important issues you need to read up on when setting up your own business. From the basics, such as self-assessment to ensure you have the right personality to cope with going it alone and whether your idea can make you money, to what to do if your business outgrows you, this book is your personal adviser. Inside you"ll also get the low-down on securing funding, dealing with banks, VAT, credit control and financial strategy, finding premises, staff and insurance and building a corporate identity. At the back of the book, you can consult a listings section of contacts, websites, organizations and links.