Joico"s leader Sara Jones is a 30+ year veteran in the salon industry. She began her career as a hairdresser and soon transitioned from "doing hair" to "teaching hair" as she became an educator for a leading product company. Her strong skills and leadership capabilities advanced Sara"s career quickly, eventually holding top executive positions with several major manufacturers. Given her hairdressing background, Jones has a unique perspective on what salon professionals and their clients are looking for from a product company. "At Joico, we believe we must provide the utmost in quality products and education. Equally important is our commitment to support our industry with integrity, honesty and passion. Our company Mission and Core Values are expressed as such", says Jones, adding "our mantra says it all... "All for the love of beauty". From the stylist behind-the-chair who"s passionate about revealing the potential of every person"s individual beauty to the client who walks out of the salon and into the world with a bold new look and confidence, Joico gives you the power to transform hair and transform people. A powerful five-minute reconstructor that rebuilds and strengthens stressed, physically and/or chemically treated hair. Lost or depleted amino acids are replenished with a high concentration of Quadramine Complex for maximum reconstruction and protection from the cuticle to the cortex. Weak and damaged hair is restored to its original strength and condition, helping to prevent color loss and making your hair more responsive to styling.