The Dutch watch company TW Steel opened its doors in 2005, headed up by father and son team Ton and Jordy Cobelens. Short for, "The Watch in Steel", the brand is characterized by oversized watches and chronographs, most measuring in at 45-50 mm. Each of TW Steel"s designs feature a simple two-dot logo, representative of the modern design and reliable technological advancements that the company prides itself in providing. Despite a relatively short history, TW Steel has already secured markets in over 100 countries, seven celebrity ambassadors, and a partnership with the Lotus F1 team. The company attributes its success to high quality timekeeping and craftsmanship, trendy, oversized designs, and affordable price points. TW Steel is perhaps best known for the Canteen series, a bold and distinctive watch collection marked by 45-50 mm cases, precision movements, mineral crystal, and 100 meter water resistance.