Rolf Osterberg, a top executive in the film and newspaper industries, explodes the myth of business" greatest asset being capital, and takes on other conventional ideas into the bargain. He makes a compelling case for employee-owned companies, and for not taking out the profits from a company. He argues for a company structure which is not hierarchical, and for a management with "the vision thing" of what the business is and where it ought to be going. When a business nurtures and values the creative imput of all its employees, it is laying the foundations of secure business success. This breakthrough book explains how.