Vernor"s Ginger Ale has sparkling fizz, a unique taste, and a history that goes back before Coca-Cola, Pepsi, Hires, or Moxie. Upon returning from the Civil War in 1866, James Vernor opened a pharmacy in Detroit. He also opened a barrel of ginger ale extract he had created before the war. He discovered the four years of aging had mellowed the taste to perfection. A new "deliciously different" flavor had been created, and Vernor"s Ginger Ale was born. From a small drugstore in Detroit to a product enjoyed across America and Canada, Vernor"s is a success story. Vernor"s is the story of a small back-room product turned into a highly successful brand. At over 140 years old, Vernor"s is America"s oldest continuously produced soft drink. Vernor"s Ginger Ale takes readers on a journey from pharmacy to factory, from entrepreneur to franchised corporation.