AQUARELY, by IT&LY Hairfashion, represents an entire new generation of state of the art permanent hair color technology. As a result of extensive research and care, IT&LY Hairfashion chemists have created a color that offers uncompromising color intensity, color range, condition and coverage. The careful choice and specific balance of advanced coloring molecules maximizes the dispersion and penetration of AQUAR&LY to perfectly integrate with the hair"s natural inner keratin structure, resulting in long lasting, perfectly balanced hair color. The AQUARELY system is uncomplicated and consistent, to compliment all levels of expertise and desired client results.