Service Strategy delivers guidance with designing, developing and implementing service management as a strategic resource. The Service Strategy is critical in the context of the processes along the Itil Service Lifecycle in the Service Design, Service Transition, Service Operation, and Csi phases. A clear Service Strategy helps to ensure that an organization is equipped to manage costs and risks within the service portfolios. This management guide offers a number of guidelines that will help in setting customer- and market-oriented goals and expectations.