Excerpt direct from MegaStrike.com" MegaStrikeTM Fish Attractant has been under research and development since 1994. We have field tested thousands of samples all over the United States with everyone having the same results. "Its the best fish catching product we"ve ever used". We have now packaged MegaStrikeTM Fish Attractant in squeeze tubes for convenience and ease of use. You can easily apply MegaStrikeTM Fish Attractant to your lures without getting it on your hands or carpets. Our research indicates that fish need to consume specific amino acids and proteins to survive. MegaStrikeTM is scientifically formulated to work in conjunction with the fishes Chemo receptors and Olfactory Glands using the exact combination of the fishes life yielding provisions. "MegaStrikeTM is comprised of the proper balance of Amino Acids and proteins to make the fish strike, hold onto and consume our product. By using the right formulation of proteins and other concentrated ingredients MegaStrikeTM Fish Attractant tricks the fish into believing whatever its eating is real food and they swallow it. They hold on to the baits long enough that even my favorite anglers (the kids) can detect the strikes and catch fish. When a fish inhales a bait, whether its wood or plastic and it doesn"t taste like food, they expel it. This has been timed at 1/4 of a second, not enough time for the average angler to set the hook. If a fish inhales a bait and it tastes like something edible, the fish eats it and goes on its way. Fish eat every day, and not everything they eat has a hook waiting in it. They are not intelligent creatures, they are creatures of habit and conditioning."