The new Perma-Wrap ACE 3GEN grip is fueled by the revolutionary Advanced Cohesive Elastomer material. An exclusive synthetic rubber compound, ACE was developed by Lamkin chemists to combine the performance advantages of 3GEN technology with an even softer, tackier grip feel. The result is astounding. The incredible tackiness of Perma-Wrap ACE is accentuated by a minimal, simulated-wrap texture and a unique unbuffed surface, making it one of the tackiest grips ever created. The amplified surface tack of Perma-Wrap ACE 3GEN provides golfers with tremendous gripping stability to promote the ideal tension-free swing.