This updated book on CD teaches the sign professional how to calculate accurate estimates, and how to set prices to ensure an acceptable profit margin. Now, in addition to the book (included as a .pdf file) are sample Excel programs and instructions on how to use them to practice your own estimating and pricing. How to Estimate & Price Signs shows you how to take into consideration every cost, from materials and overhead to sales commissions. Using these costs, it shows you how to set prices ensuring specific profit margins. In addition, the book and Excel programs show you how leasing signs to customers (not selling them) can mean both higher profits for the sign company, and a tax advantage for the customer. This new edition of How to Estimate & Price Signs is more valuable than ever before