Directions After cleansing with WEN Cleansing Conditioner, apply appropriate amount of the WEN Styling Creme to the mid-shaft and ends of soaking wet hair. Style as desired. For fine hair you should use 1-2 pumps. For medium to coarse hair you should use 2-4 pumps. For coarser/ethnic/curly hair you should use 4-8 pumps, as well as mixing in a few drops of desired Bath, Body & Hair Oil. Prior to towel drying to help avoid frizz, we recommend applying the Styling Creme immediately after your leave