This is without a doubt the best breastfeeding pillow you can buy - and we have tested them all! Our testers all confirmed that this pillow helped enormously with getting a better position, which a) avoids back pain, and b) helps baby to latch on better (and as we all know, poor latch equals sore nipples!) Mums have also told us that this pillow has been a key factor in keeping them feeding for longer - and for this reason hospitals and breastfeeding clinics are now starting to buy these fabulous pillows too.