The Internet has become a daily necessity for facilitating, easing and in some cases, providing communication around the globe through emails, social media, networking, online media, web tours, adverts and commerce. This work, using Brown & Levinson"s Politeness Strategies, concerns itself with the role communication plays in adverts. Specifically how Spam as a medium, is used to send unsolicited mass adverts to recipients. The research concludes that negative politeness(Spammer tries to reduce the imposition on recipient by providing a way "out" from the request for recipient) is predominantly used in Spam messages and may come in two varieties - Formal and Informal Spam messages.