The poker revolution is complete. Once the preserve of shady characters gathered in backrooms, and basements, poker is now a mainstream pastime enjoyed by millions across the country, in home games, poker clubs, casinos and - of course - on the internet. Tournaments are televised nightly and celebrities are falling over each other to get a piece of the action. No-Limit Texas Hold"em is by far the most popular form of poker played today and this book - now in its revised, third edition - provides a comprehensive tutorial starting from square one. You will learn: - THE BASICS - rules, hand rankings, jargon and etiquette - PRINCIPLES OF PLAY - starting hands, when to bet, when to fold - POKER PSYCHOLOGY - playing styles, table image, tells and bluffs - THE MATHEMATICS - how to work the probabilities and odds - STRATEGY for online and face-to-face play - MANAGING YOUR MONEY & maximising your return - HOW TO BEAT THE CHEATS