Preimushchestva ispol"zovaniya strategii neosporimy. Odnako na praktike uslozhnennym yavlyaetsya perevod ee tseley v takticheskie resheniya, osobenno dlya predpriyatiy malogo biznesa, kakikh v torgovle bol"shinstvo. V knige predlagaetsya novyy podkhod takogo perevoda, ispol"zuyushchiy neslozhnye matematicheskie formuly tipa formuly «bezubytochnosti». Eti formuly otrazhayut ekonomicheskie vzaimosvyazi pokazateley torgovli: vyruchki, pribyli, rentabel"nosti, izderzhek i dr. Podstavlyaya v nikh kontrol"nye tochki strategii, a takzhe otraslevye normativy, mozhno opredelit" parametry pokazateley taktiko-operativnogo planirovaniya, chto sushchestvenno uproshchaet perevod strategicheskikh tseley v otdel"nye takticheskie resheniya predpriyatiya. Ukazyvaetsya kratkaya dokazatel"naya baza predlagaemykh formul, a takzhe uslovnye primery ikh primeneniya. Metod mozhet ispol"zovat"sya kak sostavnaya chast" sushchestvuyushchikh metodov planirovaniya, tak i samostoyatel"no. Rabota rekomenduetsya dlya rukovoditeley i spetsialistov torgovykh predpriyatiy, v t.ch. v malom biznese, a takzhe nauchnykh sotrudnikov.