This book analyses the roles of the market and media -- especially cinema and the Internet -- in these transformations, and considers the ambiguous consequences that the growing commodification and mediatisation of queer lives have had for LGBT rights in Thailand. A key finding is that in the early 21st Century processes of global queering are leading to a growing Asianisation of Bangkok"s queer cultures. This book traces Bangkok"s emergence as a central focus of an expanding regional network linking gay, lesbian and transgender communities in Hong Kong, Singapore, Taiwan, Indonesia, the Philippines and other rapidly developing East and Southeast Asian societies.