In today"s high-tech world, it"s cool to be a geek. But it"s not cool to talk like a geek. Even a Geek Can Speak shows anyone how to express complex ideas in ways that are simple, that connect with listeners, and that persuade. Focusing Your Message: One internet security executive won over non-technical business owners by focusing on the importance of internet security to the business world. Result: Listeners said - I"m buying that stock. Keeping it Simple: A software consultant steered clear of the technical details when pitching to a CEO and focused on three key points: saving money, security and competitiveness. Result: He won the business. Telling Stories: A telecommunications saleswoman spoke to a users" group and illustrated her points with stories, rather than dwelling too much in detail. Result: A jump in new orders. Not Looking Like a Geek: An internet executive learned to connect with his audience merely by energizing his voice. Result: He received praise unlike any he"d received before.