This is the first complete telling of the Apple story, culled from exclusive interviews with the recording artists, staff, and business associates who helped make applea fascinating chapter in the history of both the Beatles and pop music in general. Today, the Apple office is remembered as a place where almost anyone could come in off the street and meet one of the Beatles, get funding for an outlandish art project, or just drop in to the Apple Press Office for a drink and a quick smoke. It was also the company that the Beatles used to discover and develop many deserving artists, including such stars as Mary Hopkin, James Taylor, Badfinger, Hot Chocolate, Billy Preston and Mercury-award nominated classical composer, John Tavener. Stefan Granados has diligently been researching this project for several years and the book contains many previously unseen photographs.