Baitmate Fish Attractants incorporate the tastes, scents and visual stimulants that trigger the predatory instincts in all species of fish. No other fish attractant is as effective or affordable. Our Live and Max formulas are highly concentrated to provide maximum results while offering improved, long-lasting adhesion to lures and live bait. Baitmate provides both the avid fishing enthusiast and the recreational fisherman every advantage to catch more fish.