BlanX White Shock is a new addition to the BlanX brand of whitening toothpastes from Italy. It is the first toothpaste that helps to whiten teeth every time you smile. This is thanks to the inclusion of the patented ActiluX ingredient. ActiluX is a titanium dioxide hydroxyapatite cluster that, when in contact with light, has a photo catalytic effect. This helps to remove organic molecules such as dirt, colour and bacterial membranes, allowing your teeth to return to their natural splendour. BlanX White Shock formula starts to act instantly, helping to remove pigments on your teeth, implants and fillings. Many whitening toothpastes rely on abrasive ingredients, peroxides or optical brighteners. BlanX White Shock contains none of these and it is a low-abrasion whitening toothpaste suitable for daily use.