This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.Special topics in library marketing including branding, marketing to women, creating "buzz", marketing yourselfEmphasis on creativity and innovationPractical advice from practitioners on what works and what does not