In "Focus Group Strategies," Dr. Robert Gordon and his daughter, attorney Ami Gordon, share their strategies to help you develop winning themes for your case. They provide the Creative Trial Team and Client with valuable information that will help forecast how and why jurors will decide vital case issues. This information will assist you to achieve favorable jury verdicts and successful settlement for your important litigation. Based upon clinical psychological expertise and more than 25 years of jury research experience in significant litigation, this book provides a straightforward, comprehensible, step by step methodology for discovering credible and persuasive jury trial strategies. Along with their book "On The Witness Stand," this interesting and readable primer promises to become an indispensable guide on the path to winning jury verdicts and successfully settling jury trials.