Tell executives what they need to know--in a page or less! Are you called on to write a one-page executive summary or give a five-minute briefing? Tell It to the CEO shows you how to get your point across--and get it acted on--in a brief yet powerful report. In this book, you will discover how to: Give executives what they demand of your written and oral reports; Write an executive summary that gets read, remembered, and acted on; Get rid of the fluff and say more in fewer words. This book is a complete toolkit. It includes bonus material on a CD, a laminated Tip Sheet, scores of how-to tips, and plenty of sample summaries and briefings.