Specially encoded QR code is unique for every dynotag and belongs to YOU, the dynotag owner. Every dynotag has a private web page that is addressed by the QR code or the provided unique web address - this enables a dynotag to be easily readable by smart phones (scan the QR code) or a web browser on any computer (visit the web address). * Weatherproof, strong laminated synthetic material. * Never lose anything! Can be applied to many items such as luggage, briefcase, backpack, camping equipment, sports equipment... * Easy to use. Access/update tag information anytime from a Web browser. Owner gets to see tag information accesses with GPS assisted location information on a zoomable global map. Secure or Open: you choose. Information can be password protected and secured - or can be shared on FB, Twitter, email. as configured by the owner. * Industry leading features. Lifetime subscription and unlimited storage is included. NO recurring plan is required. Dynotags can be upgraded as needed for even more features as dynotag smart tag service is constantly enhanced.