Turn your love of photography into a money-making business! Get all the information you need to successfully shoot, sell, and market your photos. Inside, world-renowned photographer Jim Zuckerman provides an exciting combination of authoritative, straightforward instruction and beautiful show-and-tell photography.Zuckerman"s methods are comprehensive and easy to put into action. First, you"ll learn how to create the highest quality photos:Evaluate your photography, then take 5 easy steps to improve itPick powerful, interesting, and vivid subjectsUse dramatic lighting and high-quality backgroundsJuxtapose colorful subjects for maximum impactChoose the best format for your work–film vs. digitalThen you"ll master the secrets of business success:Find subjects and themes that sellCreate inexpensive, yet striking, print and online portfoliosEstablish yourself on the internet through websites and online promotionsExecute dynamic advertising, direct mail and publicity campaignsGet noticed with creative, professional submissionsPut together a portfolio that showcases you strengths–fine art, wildlife, advertising, magazine, or stock photographyBut that"s not all! Zuckerman also shows you how to sell your work at art shows, join a stock photography agency, prepare winning submissions–even self-publish your work and develop a product line.Turn your dream into reality and start making money today–Jim Zuckerman shows you how to make it happen!