Business Ethics: The Path to Certainty shows how companies, work groups and individuals can overcome uncertainty so as to detect and solve business ethics issues at the earliest possible moment. Uncertainty afflicts business ethics today largely because of nine important fallacies, nine ideas people believe that are false or mistaken, nine ideas companies base their well-intentioned ethics programs on that inevitably cause their business ethics to fail. The authors share real-world solutions garnered from hands-on experience, as well as scholars" research that explains why these solutions work. The market includes CSR, business ethics and leadership courses. Business Ethics: The Path to Certainty can also be used as a strategic plan and working reference for business managers and owners. Business Ethics: The Path to Certainty is unique because it: provides process-focused solutions that are practitioners" real-world best practices. Readers can apply field-tested methods to their personal ethics as well as to their company"s ethics. is grounded in the scholarship of organizational development, appreciative inquiry, positive psychology and systems theory (rather than the more usual philosophy and law), and draws from social science research in those domains to explain why the practitioner best practices work. shows how to draw out human strengths so people and their organizations achieve the high ethics they already aspire to. This applies positive psychology and appreciative inquiry to recognize the best that people have to offer so that individuals, their departments, and their companies emerge as superior performers.