Celebrated for the richness of its artistic and religious traditions, the island of Bali has made its distinctive culture the brand image of its tourist product. This has aroused fears among foreign observers and indigenous authorities alike, who wonder whether Balinese culture will survive the impact of tourism. The author also explores how tourism has contributed to the shaping of modern Balinese culture. An in-depth collection of tourism brochures, advertisements, postcards, newspaper cartoons, tourist snapshots, and fine art illustrate this analysis of not only has viewed Bali but also how the their visitors and the tourist industry.