Neon signs turned North America"s roadside into a luminous wonderland in the mid-20th century. These unforgettable depictions of exploding bowling pins, crashing cars, baton twirling majorettes, and lassoing cowboys were the fodder for legend and lore. Neon designer Len Davidson has captured their magic with over 350 photos of superb vintage signs. In the text, voices of neon sign makers, shopkeepers, photographers, and preservationists record their legends in words, while a definitive photo archive gives architects and sign artisans an invaluable resource. This volume is a treasure for all who have been captured by the spell of vintage neon.