These are priced per bead. The real McCoy for us from genuine Quahog shell! This is really great stuff. Purple ranges from light to dark in color which makes it really beautiful for necklaces, chokers, bracelets, belts, earrings and various jewelry items. These are priced per bead. The real McCoy for us from genuine Quahog shell! This is really great stuff. Purple ranges from light to dark in color which makes it really beautiful for necklaces, chokers, bracelets, belts, earrings and various jewelry items.