Nearly 50% of new businesses fail in the first year, while 80% fail in the first five. So what does it take to run a continually successful enterprise for thirty years? Nobody can answer that question better than Ralph Warner, cofounder of Nolo, and author of several Nolo books. Warner presents the business philosophy that has sustained him through the years. Chapters of this inspiring volume include: Don"t Work Long Hours; Choose a Business You Care About; Develop a Knowledge Edge; Market Don"t Advertise; Target Your Customers; React Quickly to Bad News and many more. This is the perfect read for anyone interested in starting a new business, or needing help getting back on track