Same Product Seen in Seminars and Home ShowsEnergy Star RatedFoam Core InsulationR-Value = 15(1/8 thick --- 1000sqft)How Super Shield Reflective Insulation Work?Super Shield is a reflective shield that easily installs in your attic and can reduce your home"s energy consumption year round.We offer our exclusive product that is patterned after the high-performance radiant barrier space-age technology created and used by N.A.S.A. to keep the astronauts safe and comfortable in the extreme weather conditions in space. In addition to reflective technology, Super Shield combines the benefits of a closed-cell polyethylene foam core. Super Shield is the premiere product on the market and offered exclusively through US Energy Products! Keeping the radiant heat out of your house during the hot summer months, and the heat inside your home during the cold winter months, Super Shield will not only increase the comfort level in your home, but also save you money!Unlike mass insulation which only slows down or resists heat transfer, Super Shield reflects heat. Heat rushes towards cold by natural law - the problem is how to keep the heat in in the winter and how to keep it out in the summer. There are three ways in which heat travels from warm spaces to cold spaces: CONDUCTION is direct heat flow through a solid object such as a wall or a ceiling. CONVECTION is heat movement through air, occurring when air is warmed. The warm air expands, becoming less dense and rises. RADIATION is the movement of heat rays across air spaces from a warm object to a cooler object. The heat we feel from a wood stove or a quartz space heater is radiant heat. ALL OBJECTS AND BODIES GIVE OFF RADIANT HEAT. Even the insulation in your attic gives off radiant heat to the cold attic space in the winter, and to the living space in the summer. Regular insulation won"t stop radiant heat loss. Radiant heat must be REFLECTED.