If you want to improve your effectiveness in the courtroom, if you want to establish genuine rapport with a jury, and if you want to achieve maximum results in litigation, then you will want The Winning Edge. You will learn about the four essential elements of successful communication, the keys to establishing rapport, the importance of metaprograms, and how to enhance your performance--into the winning performance. With this easy to read book, you will discover the hidden keys that turn a good lawyer into a great lawyer. You can implement these successful strategies right away. When coming in second place does not count, you can be assured that accomplished lawyers utilize this knowledge where and when it counts--during opening and closing arguments, witness and client interviews, jury selection and observation, and direct and cross examinations. Topics covered: How to influence and persuade How to tell a convincing story How to ask the right questions How to establish trust, credibility and rapport How to negotiate and mediate How people process communication How men and women communicate differently How people evaluate and decide Communication and the future of the legal profession How to become the lawyer you want to be Be the first to learn these advanced and proven techniques in the courtroom. Without it, you can get the same results you have always been getting. But with The Winning Edge, you will know why and how these techniques work and achieve maximum results for your clients in the courtroom time and time again.