Established 1996 in London by Chris Thomson and Richard Bull, Yacht Associates have built up a global reputation with innovative campaigns for music (e.g. Blur, Bernard Butler), fashion, furniture, installations, publishing and corporate clients. The Yacht book documents collaborations with illustrators, photographers, musicians and interior designers, creating an essential source of inspiration and aspiration . Their traditionally English approach strikes the eye, i.e. Yacht Associates classically starts out from photo material or pictural productions creating solutions of a cool and precious elegance.