This is how Yoodoo it is a collection of sixty articles written by Mike Southon for "The Financial Times" and "Daily Telegraph". Mike Southon is a serially successful entrepreneur, and co-author with Chris West of several best-selling business books including "The Beermat Entrepreneur", "The Boardroom Entrepreneur" and "Sales on a Beermat". He is now one of the world"s top business speakers, appearing at over 100 events per year, all over the world. "This is How Yoodoo it" has a wealth of practical advice on a wide variety of topics, including getting started, sales, marketing and communication, team building, mentoring, growing your business, dealing with the recession and social entrepreneurship.