It is a henna based powder hair dye for coloring gray hair in black. It is Indias largest selling henna based powder hair dye. It is India"s first powder hair dye to be accredited with ISI mark, which is a mark of quality issued by Govt. Inspection Agency. It has a very small content of chemical, which is less then 3% after dilution. Its color stays on hair for 20-25 days.