This latest edition offers advice on and examples of answers to analysis and evaluation questions. Each unit includes a mock examination paper with specific guidance on how to tackle it from expert examiners. - Gives students the edge in their exams with an exceptional insight into the current specification and assessment process from highly regarded and experienced authors - Keeps students motivated and links theory to the real world with brand new case studies, reflecting the most exciting and relevant entrepreneur activity - Reflects the turbulent economic activity of recent years so that students can ground their study in an understanding of the impact of current economic events Answers to the questions and activities in the book can found in AQA Business Studies for AS (S&G): Answers Dynamic Learning (9781444148862) which can be purchased via www.hddereducation.co.uk/dynamiclearning