There is some real science behind BladeTape. The exclusive, patented formulation of valleys and ridges is scientifically-proven to provide you with better grip on the puck without frozen snow and ice build-up. Our rubber matrix provides a softer and more consistent feel on today"s, new one-piece stick technology than any of our competitors, including traditional cloth hockey tape. BladeTape is lighter, faster, easier to use and more durable than any other hockey tape. Everything else in the game has gone high-tech in the last decade. Doesn"t it finally make sense that your hockey tape, which hasn"t changed in 100 years, join the revolution. BladeTape - it"s the evolution of hockey tape! Save your money and play better hockey. Try BladeTape today.