This innovative, forward-looking book explores the rising phenomena of internet-based social networking and discusses the particular challenges engineers and scientists have in adapting to this new, content-centric environment. Social networks are both a blessing and a curse to the engineer and scientist. The blessings are apparent: the abundance of free knowledge and applications and their increasing mobility and transportability. The curse is that creating interesting and compelling content on these user-driven systems is best served by right-brain skills. But most engineers and scientists are left-brain oriented, and have generally shunned the right-brain skills like graphic design and creative writing as being indulgent and time wasting. This book helps engineers and scientists re-acquire those right-brain skills and put them to best use in the new world of internet-based social media technologies. It emphasizes: The growing role that social media technology like Facebook, LinkedIn, Twitter, and others will play in professions like science and engineering; how to understand the importance of continuous streaming of content over time for both professional presence and for collaborative effort the key in today s team approach to engineering and science; and valuable help for quantitative people like engineers and scientist in setting up social media sites, tasks that require qualitative than quantitative skills